Wednesday, 5 November 2014

Lingerie for the larger lady

One of the reasons I started my own lingerie business was because I saw that there was very little choice of sexy lingerie for anyone over a size 16 on the high street. It took me some months to track down suppliers who could help me offer any sense of range to my customers. In the end I had to turn to suppliers in the USA as they offered a full range in the sizes I wanted to go up too. I now have over 400 garments that go from a size 6 up to a size 36. On my travels it has always left me confused why the high street shops do not cater for larger sizes.

Shirley of Hollywood.
Back in 1948, Herman Schlobohm was selling  supplies to the bra and corset industry in New York USA. Taking his trade west to California, he started the National Corset Supply House, a family business that grew to include sons Jon in 1960 and Roy in 1961.
After years of manufacturing lingerie components, the Schlobohms decided to put the pieces together and manufacture their own range of lingerie in 1966. Four years later, they purchased the “Shirley of Hollywood” name from a retiring customer and expanded their product line to include corsets, bustiers, babydolls, chemises, bras, panties, thongs, stockings, pajamas, lounge wear and much much more. With Roy overseeing production and design and Jon handling operations and finances, the company continued to expand and innovate, adding new products and new collections in demand from coast to coast.
Today, the Shirley family includes more than 100 employees, most long-term. With a keen talent for design the team and state-of-the-art sewing facilities in the U.S. and abroad, Shirley has become a premier provider of sexy lingerie and loungewear, bringing the magic and mystique of Hollywood to women everywhere.
Integrity and innovation remain the foundation of Shirley of Hollywood, a company founded with the vision of providing high-end, high-fashion intimate apparel painstakingly crafted to uncompromising standards.Vision, value, a commitment to quality and a commitment to service—it all adds up to a difference you can see in every Shirley garment…..in every Shirley employee…. in every satisfied Shirley customer.
This is one of the first suppliers I found on my quest they are incredibly helpful and offer lingerie at the highest quality. The prices are very keen and they offer designs that are designed solely for larger sizes. A lot of suppliers offer bigger sizes but they are just duplicates of a smaller design with just more fabric. Obviously this can look hideous in the larger sizes. Were Shirley wins is the larger sizes are designed to flatter someone who a larger size which is important.
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Dream Girls
NO matter your size or shape you will always look sexy a feel great wearing any item from our dream girl range. The range of garments is huge and alot of the designs cater for larger ladies. The range consists of babydolls, chemises, corsets, bras, thongs and some damn right dirty outfits so dont hesitate and feast your eyes on the Dream Girls range. 
Dream girls is a new supplier that I met at the last UK trade show I went too. Again this company cant do enough for us always such a pleasure to pick up the phone and have a chat. Dream girls quickly realised the importance of offering larger sizes and now have a full range of what they call Diva range sizes.
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A large part of my life is consumed searching for larger sizes and I always get excited when I find a new supplier. Hopefully I will be able to double my stock holding in the next six months so that no matter what shape or size you are you will always find something sexy to wear.
Written by Emma Patricia Jones.
You can look sexy no matter what size you are,
Why is it we live in a society that thinks you have to be a size 10 to be happy. Yes we all have to be careful of our health no one wants to make themselves ill because of their size or weight. It does not mean though that if your not a size 10 you cant live life, there is no reason why you cant be happy and lead a full and experimental life. There is a large proportion of our population who love curvy women and would not give a second look at a skinny girl. Its about confidence and yes name calling and un-educated people can knock the confidence out of you I myself have suffered from name calling but I have learned to brush it off and embrace the body I live in. Yes I enjoy food, burgers, chocolate you name it I love it but why should I not enjoy food just because of what people think I should look like.
Over the course of the last two years because of my business I have had to travel the world to find lingerie that I am passionate about lingerie for the larger lady. I have found that different countries produce different sized women. When I travelled to the Philippines it was comical when I was trying to explain bust sizes here in the UK. I asked what would be the the difference in cost depending on the bust size. I was asked how big a bust do you want, I replied up to a GG unfortunately they did not know the british sizes so they asked in centimetres how big a boob would be. 35cm I told them it took a good ten minutes for them to pick up their chins off the floor. No surely no one has a boob that big came back the reply to which I had to insist that there were a huge amount of women with boobs that big.
America was a completely different kettle of fish they were use to dealing with larger sizes and could supply me with a huge range of lingerie off the peg at a heart beat. Most of my lingerie for the larger lady comes from America and my experiences on my travels have opened my eyes to how different countries treat larger ladies when it comes to lingerie.
Most high street outlets can supply lingerie in bigger sizes but its not the type of lingerie you would expect to wear in order to make your partners heart skip a beat. I mean Bridgette Jones style knickers are not going to make any partner melt with passion in the bed room. I have and still spend long days promoting and producing sexy lingerie of all sizes and it gives me such a pick up when we dispatch lingerie to our loyal customers as I know that the parcel we have sent is going to bring so much happiness excitement and deep down sexy fun.


Written by Emma Patricia Jones.